From Cow to Cup
'As long as greed is stronger than compassion there will always be suffering.'
- Medal for the British Art Medal Society.
‘As long as greed is stronger than compassion there will always be suffering.’ – Rusty Eric.
This work is about the dark side of McDonald's and the meat industry. It illustrates the wilful ignorance that humans have to the suffering of animals. Whilst the industry glamorises the consumption of meat with slogans and mascots, we ignore the suffering of the voiceless individuals. The medal shows Ronald McDonald referenced as Bacchus, the Roman god of agriculture, wine and plenty. The medal contrasts the sickly sweet, overindulging Bacchus-like character with the empty vessel of the slaughtered cow. I have chosen a green patina for Ronald as it represents greed, money and rot. The cow has a red patina which represents the ‘sacrificial’ cow; the real and ignored martyr which Ronald McDonald could not exist without. The flow of blood from the cow to the cup shows how this industry is fuelled by the exploitation and oppression of other beings. This is also illustrated in the way Ronald is convex whilst the cow is concave – suggesting a flow of life and energy being taken from one to feed the other.